Building and Maintaining a High Quality Email List

Email has proven to be one of the most effective communication channels for marketers. In fact, industry experts have noted that email is almost 40 times better at acquiring new customers than social media.

List quality plays a huge role in deliverability and whether or not your emails reach the inboxes of your most valued customers. Low list quality can result in high bounce rates, numerous spam complaints, and a damaged sender reputation.

According to a study by Pardot, marketers said that generating more high-quality leads was a top priority for 2016. Ensuring that your email list is made up of quality addresses from day 1 is going to be crucial! This guide will walk you through several tips to make sure you achieve your list quality goals for the year.

Topics covered in this Guide include:

  • Creating clever ways to gather new subsribers
  • Ensuring addresses are valid are opt-in
  • Sharing relevant content with email subscribers
  • Being mindful of unsubscribes and preference updates
  • Making sure permission is up-to-date
  • Reviewing List Hygiene

Don't let low list quality get you down! Download the full guide to start achieving your goals today.

Check out our last post: This Week In Email March 7th 2016

Dina Duma

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