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How To Identify Anyone's Business Email Address
6 min read

How To Identify Anyone's Business Email Address

How To Identify Anyone's Business Email Address

Cold emailing continues to a favorite tactic for sales and marketing purposes alike. It allows companies to engage with people outside of their existing customer base, but it also allows sending prospects targeted communication that might prove of interest.

And while most people are familiar with the concept of cold emailing, many of them are unclear as to what exactly it entails. We’ve compiled this blog post to help you better understand what cold emailing is, how it can be used, and the steps you need to take to cold email effectively even when you don’t know someone’s email address. Alter going over some overview insights regarding cold emails, we will share with you some tips and tricks for figuring out a work email address when you only know someone’s name and the company they work for.

What is cold emailing?

To put it simply, cold emailing is the act of communicating with someone you don’t know (or someone who doesn’t know you). Some marketers might also refer to this as “cold calling,” but that term can also refer to calling or sending voice mails to someone with a sales objective in mind.

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However, the key difference between cold emailing and cold calling is that while cold calling demands a response, cold emailing allows your prospect to decide whether or not they are interested in speaking with you. As the names imply, cold emailing takes place over email communication, whereas cold calling would occur over the phone.

Cold email best practices

The best way to get started with cold emailing is to make sure that you always have a clear goal in mind before starting to compose your message. For example, if you’re looking to generate leads for your business, then your goal should be to have people fill out a form or schedule a call with you.

Once you’ve determined your goal, it will be easier to work on crafting your message. This means that you’ll want to make sure that you incorporate the following best practices into your messaging:

  • Target a specific person

When you send out a cold email, it’s important to identify a specific person you will be exchanging messages with. If possible, try to find the name of the person in charge of making purchasing decisions or even someone who might be able to introduce you to the right people.

  • Personalize your email

It can be difficult to get people to respond to cold emails if they aren’t personalized. Remember that cold emails should be taken more seriously than promotional emails, and that means taking the time to include information about your contact in your message. The more context you can provide, the more likely it is that people will respond positively.

  • Be concise

Cold emailing is a great way to get your name out there, but it isn’t always the best format for detailed information about your company or product. Keep your messages short and sweet and focus on what you want the person to do next.

  • Write as you talk

Your cold email should be crafted as a message from one human being to another, and not like spam from a faceless company. By taking this approach, you will have a better chance of getting a response from your cold emails

How to identify a business email address

For cold calling purposes, being able to figure out the business email address of one of your prospects will prove extremely valuable. But determining an email address when it is not publicly available can be a tricky task. That’s why we want to share with you one proven approach that will deliver results on almost all attempts.

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Most companies use one of the following naming conventions when creating email addresses for their employees. Before going over them, let’s simplify things by imagining an alias for our prospect. Exemplifying these naming conventions will help you understand how to use them to find the business email address of the specific person we have talked about in the best practices section of this article. Let’s say that the person we are trying to connect with is called John Prospect, Head of Procurement at Domain TLD.

Business email addresses naming conventions

As we have already mentioned, most companies use the same naming convention when creating email addresses. Based on this rule, here are some of the examples you can go with when trying to find John Prospect’s contact information:

Ok, that all sounds nice, but how exactly will this information help you? It’s not like you are going to send out an individual email to all of these recipients, in the hope that you will end out in John Prospect’s inbox. Of course not. It’s actually easier than that.

When you have the website of the company and you can confirm that the same domain is used for email purposes, you can start compiling a list of all variations and save it as a CSV file This is where the magic will take place.

By using an email verification service like the one provided by DataValidation, you can upload that file and verify which contact details are valid and which are not. Email verification is the process of confirming whether the email address provided by a user is real or not. The same process can help you identify the correct email address of your prospect.

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The best thing is that you don’t have to do anything. DataValidation does everything for you. All you need to do is to upload the CSV file and wait for the results.

You will receive a report with the final list of validated email addresses in a few seconds, so you can send out your pitch right away. The report will also contain the valid email, so you will know exactly what to expect from your campaign before even starting.

If you are doing cold emailing on a regular basis, signing up for DataValidation should be a no-brainer. When you register for a new account you can unlock up to 500 free verifications, so you can even test the service without making a purchase. If you are happy with the results, DataValidation uses a tiered pricing system that allows you to know exactly what you will be spending by cleaning your email list.