Email Marketing Essentials

The success of specific email marketing campaigns will be defined by whether or not the goals set out at the beginning are met or not. But to properly analyze the efficiency and results of email deployments it is extremely important to know which metrics are actually relevant and which might don’t matter all that

Email is one of the most cost-efficient, effective and reliable tools that digital marketers use in their day-to-day work. That’s why we, at DataValidation, believe it is extremely important to properly explain the ins and outs of email marketing. This article is part of the Email Marketing Essentials series, our effort to summarize the

In our ongoing Email Marketing Essentials series, we have already covered a lot of ground for both beginners in the digital marketing space, as well as for those who want to see how their efforts stack against best practices and current trends. If you’re just catching up, feel free to look over our previous

This article is part of the Email Marketing Essentials series. If you are interested to learn all things email, you might want to take a look at our previous entries in the series. The first one deals with the basics of email marketing, while the second one presents the 8 necessary steps for generating a

This article is part of the Email Marketing Essential series, an introductory DataValidation approach to all thing email. In the first article, we have gone over the basics of what is email marketing and how it works. From now on, all subjects that we will address are a bit more advanced. That’s something that