Email Marketing, How To

How to build and grow your email list?

You heard over and over again that it's important to create an email list and keep it engaged, but how do you do that? If you're not working on building your email list already, or you've run out of ideas to do so, you will find some simple ways to create and grow an email

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Email Marketing, How To

3 Tips to Maximize the Last Days of Summer

Labor Day weekend signals the end of summer and beginning of the upcoming season. Seems too early to be thinking about Fall? Well, as an email marketer, you should always be thinking ahead! We know you already have marketing ideas popping in your head for the holidays. You’ve probably started brainstorming about future autumn

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Email Marketing, How To

Summer season = low engagement. True or not?

It’s difficult to achieve any successful email marketing and summer engagement. Usually during the summer season we find out that our statistics drop. Does this mean that it’s all lost? Let’s find out! To maintain engagement during the summer you must use a mix of strategies, focusing on smaller segments and getting

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Email Marketing, How To

Building and Maintaining a High Quality Email List

Email has proven to be one of the most effective communication channels for marketers. In fact, industry experts have noted that email is almost 40 times better at acquiring new customers than social media. List quality plays a huge role in deliverability and whether or not your emails reach the inboxes of your most valued

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Guest post, Email Marketing, How To

How to Optimize Your Email Deliverability and Maximize Your Email Marketing Revenues

In this guest post, Julia Gulevich of G-Lock Software, explains how to build and maintain a good sender reputation. She'll walk through the proper sending infrastructure that ensures great deliverability, and explain how to maintain email lists and how to handle recipient actions such as bounces, unsubscribes and engagement. The objective of this post is

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