This week in email

4 Ways to Get Your Holiday Emails Soaring

Holiday email campaigns can be tricky. There's a lot of time and preparation that goes into creating just the right emails for the season! Here are some tips to get your email campaigns soaring to new heights. This week we discuss holiday email campaigns, maximizing ROI, creative email design, and Gmail's new 'block' functionality. This

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This week in email

Why Quality Matters More than Quantity

Quality often trumps quantity, and the same holds true for your email list. Having engaged subscribers is far more important than having a large mailing list of inactives. In fact, a large mailing list of unengaged recipients can lead to a slew of problems. This week we discuss list hygiene, reengaging inactive subscribers, getting blocked

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This week in email

How to Make Fewer Subject Line Mistakes

The subject line is a subscriber's first impression of your brand, but the success of those 50 characters goes far beyond the first touch. A successful subject line can lead to building and maintaining a relationship with your subscribers. An uncompelling or unsuccessful subject line can cause spam complaints, a lack of engagement, and eventually

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This week in email

5 Deliverability Basics You Should Be Reviewing Constantly

Deliverability is ever-changing so it's important to constantly review the basics. In this weekly roundup, we revisit spam traps, old email lists, no-reply emails, inbox placement, marketing metrics, and email design. If you missed The Email Design Conference (TEDC15), check out the fantastic synopsis by Mike Nelson of Really Good Emails. This Week in Email

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This week in email

How Important is Email Deliverability to Your Holiday Season ROI?

Did you know email authentication made national headlines last week? In this weekly roundup we discuss the importance of email authentication, steps to take before launching your holiday marketing campaigns, and the perils of purchased email lists. This Week in Email is a weekly digest of email deliverability updates, inbound marketing news, and tips on

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