In this edition of This Week in Email, we share with you predictions on what changes are coming to email marketing in 2016, a recap of updates and new regulation made regarding email privacy laws, a list of powerful words to improve your email campaigns, and insights on the right number of emails to send to subscribers. We hope you will find all of them helpful and informative.
This Week in Email is a weekly digest of email deliverability updates, email marketing news, and tips on email list quality. If you have an article you would like us to consider, send us a tweet @datavalidation.
"We’ve given our crystal ball a polish and taken a look at exactly what you can expect from the coming months. Read on to discover the new rules of email – here’s what you need to know and do…" Steve Denner, Adestra
Looking into Adestra’s crystal ball, you will find some interesting predictions that Steve Denner, one of the founders, is making for email marketing in 2016. “Mobile-friendliness” should really be one of our top priorities, as the stats clearly show its increased popularity. Other popular trends include clever automation and observing customer behaviour with the goal of making email more relevant, a return into focus of plain text email thanks to the rise of wearable gadgets that cannot read HTML email, and more. Read more >>
"Approval of the European reform is rapidly approaching, and will significantly rewrite the rules for the use of personal data. With our Legal & Privacy notebook our aim is to provide you with a map so you can navigate the intricate provisions of the new European Regulation" Marco Maglio, MailUp
The European Union’s General Data Protection Regulation will come into force by the spring of 2016, and will become applicable by the spring of 2018, so if you don’t know about it yet, this article will briefly and clearly explain the first 5 out of 11 essential points that you will need to comply with if your email database contains subscribers from the 28 EU member countries. Read more >>
"Using tried and tested words that stir up emotional responses with your readers, you can create email campaigns that don’t just inform–but that also motivate subscribers to act immediately." Sal Partovi , Campaign Monitor
Words. They are your most useful weapon as a marketer. Wielding it wisely and skilfully, you will be a successful marketer, accomplishing all of your marketing goals. Sal Partovi shares with us the outcome of various research studies that the people at Campaign Monitor did. The studies set out to find the most successful words in email campaigns, words that significantly increase conversion rate. The outcome is a list of a little over 80 words that have been proven to do just that. Read more >>
"How often your subscribers want to receive emails from you depends on a variety of factors, including the people who make up your email list, the type of content you’re sending, and even the time of year." Monica Montesa, AWeber
As an email marketer, chances are you’ve wrestled with this question before, and maybe not just once. The last article we are featuring today gives a few criteria that should help you make a decision regarding the frequency of the emails you send. Every situation is different, which is why every email marketer must find his own “magic number” for how many emails to send in a particular campaign. This is packed with great tips that will surely be helpful. Read more >>
Check out our last post: 5 Important Things that Affect Email Delivery & How You Can Overcome