The most important tool you can use for targeted email campaigns is segmentation. This week, we will take a more in-depth look at ways your email campaign can benefit from segmentation. Segmentation it’s a procedure of splitting your email address list into different categories based on well-thought criteria. To put it bluntly, the purpose
...It’s difficult to achieve any successful email marketing and summer engagement. Usually during the summer season we find out that our statistics drop. Does this mean that it’s all lost? Let’s find out! To maintain engagement during the summer you must use a mix of strategies, focusing on smaller segments and getting
...If you find that your open rates are lower than the industry average, you may have a problem that needs to be fixed. Here are 4 reasons why your email open rates are lower then they should be: 1. Wrong subscribers If you purchased an email list, your open rates will be below the industry
...In this edition of This Week in Email, we’re going to jump right in with some email marketing predictions for 2020. The next stop is learning how to create mobile-friendly email and and in the last two articles we will study some interesting email user habits. Let’s get started! This Week in Email
...Email has proven to be one of the most effective communication channels for marketers. In fact, industry experts have noted that email is almost 40 times better at acquiring new customers than social media. List quality plays a huge role in deliverability and whether or not your emails reach the inboxes of your most valued
...In this edition of This Week in Email, we share with you predictions on what changes are coming to email marketing in 2016, a recap of updates and new regulation made regarding email privacy laws, a list of powerful words to improve your email campaigns, and insights on the right number of emails to send
...While list quality and reputation account for much of email deliverability, several tips can jump-start a staggering email push. In this guest post, Sophorn Chhay of Trumpia, will explain important factors that affect email deliverability and how email marketers can overcome them. Your email marketing strategy - SMS - based or not, deserves heightened deliverability.
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