arrow-left arrow-right brightness-2 chevron-left chevron-right circle-half-full dots-horizontal facebook-box facebook loader magnify menu-down rss-box star twitter-box twitter white-balance-sunny window-close
12 online tools for every email marketer
8 min read

12 online tools for every email marketer

12 online tools for every email marketer

Finding an exhaustive list of online tools and platforms useful for any email marketer, entrepreneur or solopreneur can seem like a daunting task. But we have great news for you because we have put a series of 12 such tools, separated into 6 categories. You will be able to choose from email header building tools, email verification services, writing tools, email testing tools, and email template builders. Let’s start exploring them.

But before moving forward, we do need to mention that this list does not include ESPs, such as MailChimp, HubSpot, or ConstantContact. Those deserve a list of their own.

Designing email headers and images


Canva might be most well known for its social media offerings, but you can also use the templates and features to create stunning email headers. With its user-friendly interface and fast learning curve, Canva is a great option for any kind of digital marketers. You can also create gifs for your email campaigns, to make them stand out in the inbox.

A free Canva account will unlock the following:

  • 8,000+ free templates
  • 100+ design types (social media posts, presentations, letters, and more)
  • Hundreds of thousands of free photos and graphics

Their paid subscriptions start from $9.95/user/month.

On the downside, there are no collaboration options built inside the Canva application, while the mobile app doesn’t offer all the features available on the web-based desktop version.

You can test out Canva and see if it fits with your needs and expectations. As mentioned above, you can create a free account that allows you to play around with its basic features.

Adobe Spark

Adobe Spark goes beyond just creating images. You can also build simple web pages and short videos. The app saves all works in the cloud and they can be edited on desktop or mobile, on Android and iOS. Because of its good integration with other Adobe products, Spark offers Creative Commons licensed images, icons, and graphics as well as royalty-free audio.

As with other similar tools on the market, Adobe Spark also offers a free version, with the caveat that each image will have a watermark on them. That’s a huge trade-off when it comes to creating professional images, where you want your own brand to shine. If you are not willing to pay (subscriptions start at $11,89 per month), Adobe Spark will not be a good option for you.

Otherwise, had to the Adobe Spark website and create your free trial or free account today to get a gist of its features.


If you have ever used Canva, the design of the Crello app will look extremely familiar to you. Its drag and drop interface makes it easy to use. In terms of features, Crello offers 30,000 templates, the ability to create gifs and videos, as well as a large library of free images you can pick from.

With the free plan, you can even share your creations, not in a collaboration mode, but that makes it easy to ask for feedback without having to download and share images. Speaking of the free plan, it offers you access to the following:

  • Font upload
  • Resize images
  • Share options
  • Unlimited storage

Paid accounts start at $7.99/month, making it a cheaper alternative to Canva.

If you are curious, creating a Crello account takes just a few seconds, you can use Google and Facebook to get started.

Email verification solutions


Growing an email list can often feel like a once and for all endeavor. It couldn’t be further from the truth. Keeping your email list clean and fresh means paying attention to how the quality of those emails decays over time. Luckily, using an email verification service, like the one provided by DataValidation simplifies things.

You can easily create an account, by just providing an email address. Afterward, you can upload or import email lists using one of the native integration DataValidation offers. Each prevalidation process will provide you with a free quality report so that you can always know when your list needs attention.

Email verification is the process of determining the quality of each email in a list and separating healthy emails from those that will negatively impact your email marketing metrics. DataValidation also has an email list monitoring service, notifying you of how the quality changes over time. When you decide to purchase a validation, you pay one token for each email in your list. There are no hidden fees or contracts.

Create a free account with DataValidation and get your email effort to the next level.

Digital writing tools


Whether you are writing long-form copy for a blog or just the copy that ends up in an email, it is always recommended that you proof-read it before deploying it to your prospects and customers. That’s where Grammarly comes into play. With real-time grammar correcting, the app is a great choice for marketers, content writers, or entrepreneurs.

Grammarly has a browser extension that enables its functionality across the web. You don’t necessarily need to use its text editor to properly enjoy it. Whenever Grammarly notices a typo or a mistake, it will also explain it.

On the downside, the free plan only offers grammar correction, making it very limited. Paid subscriptions start at $11.66/month. For that price, you will unlock readability checks, plagiarism detection, and more.

Give Grammarly a try, see what common mistakes you make, and start getting better at writing engaging email copy.

Hemingway Editor

Hemingway Editor is a web-based application that checks your texts for passive voice usage and overall readability. It is not as complex as Grammarly, but it analyses texts to see if they tend to be difficult to read, something that can provide a lot of value when creating content.

If you want to write concise sentences, Hemingway Editor will be a great option to try out. Its application is entirely free and you can also download a Windows version if you prefer.


Ginger has a strong reputation for providing writing enhancement tools. Its features are comparable with Grammarly in terms of grammar correction. It also includes additional features that cannot be found in Grammarly, like text translation or text reading. In many ways, Ginger is a more affordable and less feature-packed alternative to Grammarly.

On the other hand, what it doesn’t have might make it less of a viable option for some. Ginger doesn’t offer a plagiarism detector, it only has browser extensions for Chrome and Safari and it isn’t as user friendly as Grammarly.

Premium plans start at $6.66/month. If you are looking for a cheaper option to Grammarly or if Grammarly is overwhelming you, try out Ginger.

Email testing tools

Litmus Email Previews

Litmus offers an easy to use application for previewing emails before deploying them. This is a critical aspect of email marketing. You want to make sure that your messages are correctly displayed on all devices and screen sizes. With Litmus, you can do exactly that.

Functionality-wise, Litmus includes an HTML and visual editor, ESP integrations, spam testing, and more. You can preview your emails in over 90 clients, covering everything from mobile devices to web-based email clients.

There are no free plans for Litmus, but you do get a free trial. Paid subscriptions start at $79/month and include up to 1000 previews. Depending on the size of your email marketing strategy, you might everything you need with the lower-tier plan. The monthly cost

See how well your emails perform by trying Litmus Email Previews.


If you are looking for a free solution for testing emails, MailGenius can be a good tool to test out. Its main feature is that it helps you understand if an email will end up in spam, rather than in the inbox. To do this, MailGenius performs 15 tests, including IP blacklist, DKIM, and HTML best practices checks, as well as verifying your email body for broken links, short URLs, and blacklisted links.

To test it out, you just need to send a test email to a MailGenius generated address and you will get a breakdown of all 15 criteria, with suggestions on how to improve your standing. You also get an overall grade, to know how your email is going to behave once you send out your campaign.

MailGenius also offers a domain monitoring solution, starting at $99.99/year/domain.

MailGenius doesn’t require an account to get started and you can test as many emails as you want for free.

Collaboration tools

Google Office Suite

Included in every free Google account, Google’s office suite includes a word processor, a spreadsheet program, a presentation program, and more. These programs have come a long way in recent years, proving themselves as serious competitors to Microsoft Office.

You can choose who to share the documents with, making them some of the best collaboration tools on the market. They might not be as powerful as what Microsoft offers, but there will be very few things you won’t be able to do with them. When writing your email copy, you might want to ask for feedback from colleagues, so give the tools a try and start collaborating more efficiently.

These office and collaboration tools are also available for paying customers, included in Google Suite for small and medium businesses.

Learn more about what the Google Office Suite is capable of and start collaborating with your colleagues.

Email templates builders

Stripo Email

This is a very common need for email marketers. You need to create a new stunning email template, but you lack the design or HTML skills to do so. Sure, you can always rely on the templates included with your ESP account. But truth be told, those are almost always limited in their offering. What do you do?

One great solution is to try out Stripo Email. Stripo comes with a drag and drop interface that makes it extremely easy for anyone to create a new email template that will stand out. You can pick an existing template and tweak it or you can start from scratch and build something that fits your needs.

A free Stripo account allows you to create 2 templates and 1 project. You will get full access to its modules and templates library. Paid accounts start at $10.42 for up to 15 templates.

Go to Stripo, pick a template, and start playing with it. You don’t even need an account for that.

Bee Free & Bee Pro

When designing email templates, collaboration is one of the most important aspects that an email marketer needs to pay attention to. With Bee, you can bring your designer, content writer, and client on the same page easily. Everyone can work on the same template until you get a result you are satisfied with.

Bee also allows you to drag and drop elements, to start with an already designed template and customize it to your liking, and to add merge variables to your template. When you are done, you can export the result in an HTML file that you can use in your ESP account.

Bee Free accounts come with HTML and image exporting features, but you cannot save or collaborate on templates. Paid subscriptions start at $12.5/month.

Find a template and customize it without registering for an account with Bee.