We are launching a new series on the DataValidation blog, similar to our Email Marketing Essentials and Email for Sales series. This time, we are going to offer insights, tips and tricks, best practices, and improvement suggestions for entrepreneurs and solopreneurs in our Email for Startups series. As with every article posted here, you can expect to get the most accurate information that will help shape your digital marketing strategy.
Today we are going over the following aspects:
- Email verification benefits for businesses
- Email verification use cases for your website
- Email verification use cases for your application
First, let’s start by discussing why email verification is an important element when interacting with subscribers, prospects, and customers. As you might have already noticed and it might have been your case as well, email addresses can become obsolete after a while. People are changing their jobs and no longer have access to their inbox; they swap email mailbox providers and stop using the older address, they lose access to their current account and have to start a new one. Furthermore, alongside those regular occurrences, there are also temporary email addresses that you need to worry about, email addresses that become unavailable due to server-side issues, and role-based emails that are not attributed to a single person.
Given this context, businesses must align their operations with best practices that will allow them to be as efficient and as streamlined as possible. By using the power of email verification, companies can easily keep their email lists clean and fresh and stop worrying about deliverability.
Email verification benefits
- Lower mailing costs
Almost every ESP will charge you a monthly fee based on the number of contacts in your database. Keeping undeliverable emails will inevitably lead to higher costs for your marketing or sales operations. Validating your lists will not only help you optimize costs, but it will also simplify the process of maintaining an efficient ESP account.
- Maintain an accurate email database
Removing contacts that are no longer active is the first step in achieving an accurate email database. With email verification, the workflow for cleaning email lists gets reduced and the workload is removed. You will be able to focus on value-added efforts, without wasting time on constantly segmenting lists to filter out unwanted email addresses.
- Improve email deliverability
One of the aspects that your ESP will analyze to decide whether or not you are complying with its policies and industry standards will be the deliverability rate. Sending out newsletters to subscribers that cannot receive emails will negatively impact deliverability. Email verification plays an important role in improving email deliverability, therefore letting you prioritize other valuable marketing efforts.
- Reduce your bounce rate
Bounces are emails that have not been delivered. Nonetheless, that doesn’t mean that they don’t count towards your overall email metrics. Reducing bounces via email verification will not only mean that you will have improved email marketing results, but it will also lead to a better standing with your ESP.
- Improve your sender reputation
Sender reputation is a score assigned by Internet Service Providers to determine when emails should not be delivered. This score is one of the tactics used to combat spam emails. Therefore, a higher score will likely mean that your email campaigns will be delivered successfully. Email verification is one tool you can use to improve sender reputation and, implicitly, increase the likelihood of reaching your subscribers’ inboxes.
Use cases for your website
Using DataValidation’s email verification API, any developer can implement real-time email validation for any website. There are various programming languages to choose from, including Java, Python, and .NET. The entire process takes just a couple of minutes and afterward we will take care of everything.
Here are three very common examples that our clients are currently using to validate emails on their websites.
It comes without saying that the first rule of email marketing is building the right list. Many of our clients are using subscription forms on their websites as a way of generating new contacts. The premise is very simple, you just place a form on your homepage or blog, and users that are interested in receiving updates about the company, discounts, or resources that you publish will be able to subscribe to your newsletter.
One issue that can occur is that users might misspell their email address, they might provide a temporary one or they might just make one up. For businesses, this means having to deal with exhausting cleaning processes. But implementing our API inside the form will mean that email addresses will be verified instantly and only the valid one will actually go through to your ESP. Sounds neat, right?
Many businesses rely on building a community around their brand as a tactic for generating new customers. It comes in different shapes and sizes, from e-commerce websites to newspapers or magazines, but the idea behind it is the same. Users need to register to unlock certain features or to be able to place an order. But if the user enters a wrong email address, they might lose access to their account and not be able to reclaim it.
This is where email verification comes in and simplifies the process for website owners. Instead of allowing all email addresses to be used for registering an account, the email addresses can now be verified and confirmed as valid and active. Doing so will remove a lot of pressure from customer support, who otherwise needs to deal with switching users to a new account and confirming the authenticity of each claim.
Gated content forms
Because we have already discussed how email verification impacts various aspects of B2C companies, we want to offer a use case that applies especially for B2B ones. Gated content is a great lead generation tactic for businesses that are looking at digital growth through inbound marketing. Creating valuable content, either e-books, white papers, on-demand webinars, or how-to guides is just the first step in implementing an efficient lead generation strategy. Putting that content behind a form will encourage users to trade their information in exchange for the asset.
Gated content will also attract users that are not willing to give their real data, which negatively impacts the success of a lead generation campaign. But using the DataValidation API will ensure that only valid and existing email addresses can be used for downloading a piece of content. Therefore, your email list will not become inundated with temporary email addresses, fictitious ones, or email addresses that no longer exist.
Use cases for your application
Famous and successful companies, such as Uber, Airbnb, or Booking have already refined the art of creating fast-growing mobile applications that deliver great service to its users. To be able to replicate at least part of their recipe, it is critical to understand where to focus your efforts and how to automate everything that can be automated.
Today we are going through three use cases for integrating email verification services inside a mobile app.
Sign up form
Facebook, Instagram, Tinder are just some of the most well-known examples of applications that require an email address for signing up for an account. If your business does the same, you probably know firsthand that at least a considerable part of those email addresses aren’t going to be valid. What can you do in such a situation? Implementing email verification as a safety measure for sign up forms will help you avoid scenarios where 10% or more of registrations are not valid. This will keep your data accurate, will contribute to less time spent on maintaining the CRM, and will convey to users that you are a legitimate business that only wants to deal with real people.
Offering an incentive to current users to recommend your app is already an industry standard. As previously mentioned, Uber, FoodPanda, Revolut, and many more are using a referral system to grow their customer base. Current users will receive some in-app currency for every new client that registers with their unique code or URL.
To properly verify that each email selected by a customer is worth sending out an invitation to, email verification can process them and only allow the valid ones to be used for the referral system. That way, you will not overwhelm your system with undeliverable emails, while also protecting your sender reputation.
For games that offer customer support without requiring an account, contact forms can become a source of spam. On the other hand, not providing a valid email address can also mean that any future communication with that user is rendered impossible. Email verification will help you avoid the hassle of trying to figure out the correct contact information for your customers.