What is the General Data Protection Regulation?
The General Data Protection Regulation (GDPR) is a 2018 law that streamlines rules regarding the collection and processing activity of personally identifiable information (PII) across all EU member states. It has also created new ways for EU citizens to control the data that is being collected on them and the way that data is being used by companies. GDPR establishes stricter guidelines for businesses and imposes increased fines for any security breach.
Any company that collects personal data from EU citizens has to comply with the new law, regardless of the company’s geographic location. As a result, GDPR drastically changes the way businesses operate and the way they interact with prospects or customers.
GDPR defines personal information as “any information that could be used, on its own or in conjunction with other data, to identify an individual”. That makes email addresses one of the most used personal data that companies rely on to reach customers.
Why is GDPR extremely important?
The risks of not being compliant with the new regulations’ requirements are significant and can have a huge impact on a business’ bottom line. The fines alone are worth mentioning. If a company is found in breach of compliance, it can be fined up to €20 million or 4% of its total global revenue, whichever is larger. This is the maximum fine that applies to the most serious privacy violations, such as not obtaining explicit consent to process personally identifiable data. Other violations, such as not notifying users and the local authorities about security breaches, can be fined with 2% of a company’s global revenue.
The GDPR requirements apply to data processors and data controllers. The data controller is the company that collects the data and is mandated to obtain explicit consent from users and has to appropriately address all requests for consent-revoking and enable the right to access. The data processor is a third-party company that is used in managing personally identifiable information.
One clear example would be if you, as a collector of email addresses, either for marketing or sales purposes, are a data collector and DataValidation is the third-party data processor of those email addresses.
How we stay in compliance
Every time you upload a list to our email validation service, you are immediately a subject of our Data Processing Agreement. We never use your email list for any other purpose and we have established strict and clear security measures to make sure that your data is stored safely on our servers. We keep Internal logs on any aspect that has to do with your lists so that we can limit breaches and establish accountability. We have also made it easier for you to delete email lists from our app. Once you delete your uploaded or imported list from your account, we no longer keep a copy of it.
You can contact our support team to find out more about how we process, store, and secure your data. We never share your email list with a third-party app, except for the situation when you integrate our service with an email service provider or automation app.
DataValidation helps you comply with GDPR
An important aspect of our work at DataValidation is to constantly make sure that you get the most out of our service. We offer an easy-to-use, reliable and self-service application with no hidden fees or contracts for checking and cleaning mailing lists. Our Free Quality Report lets you consult the list score and email address grades before purchasing and our flexible price tiers enable you to control how much you spend for every validated email. It is our commitment to provide the fastest, most accurate, intuitive, and secure platform to determine the value of each contact and enhance your email marketing process effortlessly that guides our every business decision.
GDPR has provided us with a unique challenge. How do we continue to offer the same quality service, while also helping companies be more aware of the customers they communicate with? Furthermore, how do we maintain the same level of trust with our business partners in the era of the new data processing regulations? We believe that we have found two perfect solutions for each of these concerns.
Set the region of the validation servers
Because GDPR makes it clear that data transfers outside of the EU are not permitted, that can be problematic for businesses that collect data from European and non-European users. You want to be able to use the best third-party apps available for processing that data, but you also want to abide by the law.
Finding the answers to all of the questions raised by GDPR can often feel like navigating uncharted waters. As much as you try, because the law is so complex and it touches so many aspects of a regular company in the digital era, it might seem impossible to reach a definitive solution. That’s why we, at DataValidation, have created a way to easily address the issue of data transfers. It has become a vital part of our business to make sure that all customers have the tools they need to validate lists in the EU only.
We are allowing our users to set custom regions for the validation servers. As a result, we never transfer your email list to servers outside of the EU and help you stay in compliance, while also providing you with the tools you need to fix any deliverability issues.
As soon as GDPR came into effect on the 25th of May 2018, we have made the custom region of the validation servers available to all our users. We have found it to be a simple and successful way of protecting our customers’ interests. It’s a practical method to ensure compliance and one that doesn’t limit our powerful validation service.
This feature is available upon request. Simply contact our support team to get started. Boost your email marketing or sales efforts and remain in compliance with GDPR provisions by using our email cleaning platform only in the EU.
Find an email’s country of origin
When it comes to the email marketing industry, GDPR sets clear and strict rules regarding how consent needs to be obtained, for what purpose, and how the personal data of customers needs to be processed and stored. For companies that had already followed best practices, by managing email lists right, staying in compliance was not a very difficult process. Creating organic mailing lists and obtaining explicit consent from users was the industry standard even before GDPR.
But that doesn’t mean that there aren’t some aspects that you need to pay attention to. Because GDPR applies to the personally identifiable data of all EU citizens, it can get tricky to figure out which of your customers are from the EU and which are not.
Here’s where DataValidation can prove extremely helpful. When you validate an email list with us, we provide a detailed report on your contacts. The report contains valuable information on each email address’ health, but it also gives you codes to figure out if that email is real or not. Additionally, we have added new codes to indicate if an email address is from EU companies or email services.
Simply cleaning your list with us can help you reduce the pressure of correctly identifying users that GDPR applies to. In turn, this can have a big impact on your workload and on your ability to efficiently determine what actions are required for each contact.
Let’s imagine a scenario in which you use our API to validate email addresses with your website’s form to attract new leads. Having the email’s country of origin in your report means that you can decide to send a double opt-in confirmation email to EU citizens. In this scenario, you can apply appropriate rules to each prospect, ensuring compliance. But you can do so with existing leads, as well. Just clean your mailing list and instantly unlock details on your customers. Afterwards, use this information to assess what actions you need to take to remain in compliance with GDPR.
Because of the way we determine an email’s country of origin, by looking at the domain where that email is stored, we do not guarantee that our results paint a definitive picture. But we have noticed that this feature has already helped our customers be more vigilant of their email marketing activities and it’s a good first step for companies to understand their leads better. Moreover, this feature works best for B2B businesses that have fewer Gmail, Outlook, or other US-based email service contacts in their mailing lists, since we can’t reliably identify those email’s countries of origin.
Get started today
Though GDPR might sound scary, especially for small businesses, its requirements are there to protect both customers and companies. Being transparent in your marketing efforts can in turn build brand trust. You might find that complying with GDPR will encourage potential customers to more willingly offer you their data since they know it will be in safe hands.
If you’re looking for a service that helps you protect your sender reputation, increase deliverability by reducing bounces and also help you stay in compliance with key GDPR provisions, DataValidation is the perfect fit for you!
Start boosting your email marketing results, increase ROI, and keep your lists clean and fresh today. Create your free account, contact us for additional information via LiveChat at datavalidation.com or via email at [email protected].